The heart and foundation of online trading is the warehouse accounting system. The client used the 1C accounting system, built on many variations, when the same article contains both wholesale and retail, and each of them has its own sizes, colors, and prices. It was inconvenient for employees to work with it, plus there were constant errors. Realizing that we`ll not build a strong e-commerce with such a system, we offered the client to switch to a cloud-based WMS. We have described the details of the reason for the transition in this article – follow the link
Aksan Store - launch of a B2C portal for selling clothes from the manufacturer
Aksan Store - launch of a B2C portal for selling clothes from the manufacturer
Aksan Store - launch of a B2C portal for selling clothes from the manufacturer
Aksan Store - launch of a B2C portal for selling clothes from the manufacturer
BRIEF FROM THE CLIENT
At the time the work began, the client had already formed a target audience, which was globally divided into two groups: wholesale buyers and retail buyers. We had 3 key tasks: to make the process of choosing items and ordering easier for wholesale buyers and to optimize work; attract new wholesale buyers and develop the B2B direction; create a modern online store and develop the B2C direction. In this case, we are mostly talking about a B2C store. A detailed overview of the B2B portal is available at the link
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Aksan Store
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CLOUD ACCOUNTING SYSTEM FOR WAREHOUSE AND PRODUCTION
DEVELOPMENT OF THE INTERNET STORE
DEVELOPMENT OF THE INTERNET STORE
We proposed to divide 2 key audiences – B2B and B2C and create separate sites for them. We built the backend, the heart of the site, on CMS WordPress + Wocommerce. This solution was perfect for our situation. Why Wocommerce is the best solution for most e-commerce projects in 2022 can be found in our article – follow the link. The presentation of the store from the technical side and the chips in it is in a separate case – follow the link.
INTEGRATION OF SERVICES WITH THE INTERNET STORE
We have integrated a cloud-based warehouse accounting system, which we have described in detail in our article – follow the link.
We have connected CRM, with the help of which we collect all data on customers (orders, repeat orders, communication in the chat, phone conversations), this allows us to optimize advertising, work with the client base and increase the percentage of repeat sales.
We have integrated the site with the Nova Poshta delivery service. When placing an order, the client chooses his region, settlement and the desired department or address delivery directly in the order window.
We integrated the store with the prom.ua marketplace. When new products or content to existing products are added to the site, this is automatically displayed on prom.ua. Product availability, prices and promotions are also automatically displayed. New orders are automatically entered into the CRM system.
Online payments and payment in installments from the leading banks of Ukraine are installed on the website.
Integrated with Google Merchant Center
Google Tag Manager is installed on the site and all the necessary conversions are configured, which helps to properly invest in advertising and carry out optimization.
PROMOTION OF THE STORE on PAID CHANNELS AND SEO
Key channels we use:
Google – search, remarketing, shopping campaigns (we set up the integration with automatic updates, so we always showed current balances and prices)
Marketplace prom.ua – customized integration with automatic update of product availability, prices and promotions.
Advertising in social networks with promotions.
Immediately after the launch of the store, we began to engage in its SEO promotion to receive organic traffic.
E-MAIL AND WEB PUSH MARKETING
With the help of e-mail newsletters, we work with an existing base that is constantly growing. We segment our customer base so that mailings don’t look like SPAM, but like individual messages. The main types of mailings to customers are: general promotions in the store, gift coupons, informing about the abandoned basket and others.
According to our analytics from the CRM system, we see that e-mail mailings work well for repeat purchases.
We also actively use web push messages. And if e-mail marketing works mainly for repeat purchases, then web push works more for the first one. These are the users who visited the site and did not buy anything, but we forced them to return and make a repeat purchase by sending a web push with promotions or coupons.
RESULTS OF OUR PARTNERSHIP WITH AKSAN STORE
One of the most important indicators for the store, which we calculate, is the conversion rate from the site to the purchase. By purchase we mean an order that the client made on the website, paid for, received and then did not return. We have such an indicator of more than 2%, which is generally high in our market niche.
We perform all work with our internal resource, without outsourcing.