We have integrated the «1C» warehouse accounting system. From the system, we received current product availability and prices. The database was updated once every five minutes. As a CRM, we used AMO CRM, in this system we collected all customers data (orders, repeat orders, chat, phone conversations), this allowed us to optimize advertising, work with the client base and increase the percentage of repeat sales.
Currently, as a company, we refused to cooperate with Russian software, and after the war, when we restart the store, we will use another warehouse accounting and CRM system.
We have integrated the site with the «Nova Poshta» delivery service. When ordering, the client chooses his region, settlement and the desired department or address delivery directly in the order window.
We integrated the store with the «prom.ua» marketplace. When new products or content to existing products are added to the site, this is automatically displayed on «prom.ua». Product availability, prices and promotions are also automatically displayed. New orders are automatically entered into the CRM system.
Online payments, credit and payment in installments from the leading banks of Ukraine are installed on the site.
Google Tag Manager is installed on the site and all the necessary conversions are configured, which helps to properly invest in advertising and carry out optimization.